UBL Omni, branchless banking service fom the UBL has won the 2012′s GSMA Global Mobile Award in the category of “Best Use of Mobile in Emergency or Humanitarian Situations” for their initiative of Transparent and Efficient Cash Disbursement Service after the 2009 IDPs Crisis and the 2010 Flood Crisis.

Judges comments on the UBL Omni were: “There is growing interest in how to direct payment of aid to the needy and this scheme utilising mobile phones is a valuable initiative.”

Congratualtion to UBL Omni and all Pakistanis.