Mirchu.Com

LG introduced the Optimus L3 DualSIM (model E405) Android Smartphone. Like the original L3, this dualSIM version has a 3.2-inch 240×320 touchscreen display and a 3 Megapixelauto focus camera. It is powered by a Qualcomm MSM7255A 800MHz processor with 384MB of RAM.

The L3 DualSIM has 1GB of internal storage and supports microSD/SDHC up to 32GB. You can expect Bluetooth 3.0 and WiFi 802.11b/g/n connectivity as well as support for GPS. The handset comes loaded with Android 2.3.6 Gingerbread OS with LG’s custom UI. LG will release the dualSIM Optimus in July.

        LG Optimus L3 DualSIM 

           Android Smartphone

The voluntary “green” consumer tends has grown considerably over the years. Leading manufacturers are in a battle to win both the hearts and the minds of the consumer. Although most consumers have a built-in conscious to protect the environment for further generation,consumer behaviour is not solely an environmentally based decision.

Manufacturers are working on meeting these demands through day to day innovations. mr. D. Y. Kim, President of LG Electronics Gulf FZE said, “The technology industry nowadays is at height of its competitiveness. Companies are reaching green products and introducing new innovations to the market every day. LG Electronics  makes every effort to provide better quality to consumers and to contribute to more sustainable communities.”

Green Consumer trends will continue to grow over the next decade. It is the responsibility of global leaders such as LG to continue driving innovation meeting the demands of consumersand keeping the planet green.

While most of you may be waiting on the upcoming HTC One X and Galaxy Nexus for Sprint, we just got word about the carrier’s other LTE-enabled handset, the LG Viper 4G LTE. If you’re not looking to shell out the big bucks for a new smartphone on Sprint but want all of that LTE goodness, look no further.

We got some hands on time with the LG Viper earlier this year at CES and it looks to be a pretty decent mid-range device that won’t break the bank. Rocking a 4 inch WVGA display, 1.2GHz dual-core processor, 5 megapixel rear camera, VGA front-facing camera, NFC, micro SD card slot, and more, the LG Viper is a well-rounded device that doesn’t skimp on the features. It may not steal the show from the upcoming HTC and Samsung offerings but it should be more than enough phone.

Starting April 12th, new and existing customers will be able to pre-order the LG Viper for only $99 on a new two-year contract. The actual release date of the handset has yet to be revealed, but we can imagine that it will still hit Sprint shelves sometime this month.

The Viper is also a “green” phone, and has the following eco-friendly features:

·    ULE Platinum Certified, the highest level of environmental performance recognized by sustainable requirements established by ULE and Sprint
·    The phone’s casing is constructed from 50 percent recycled plastics
·    Includes a charger with a no-load consumption rating of .03W, which exceeds the EC Code of Conduct on energy efficiency
·    The device has eliminated the use of many environmentally sensitive materials, including polyvinyl chloride (PVC), brominated flame retardants (BFR), halogen, beryllium, phthalates, and nickel.
·    CarbonFree certified to offset the carbon footprint of the phone’s full lifecycle
·    The device comes in fully recyclable packaging that is printed with soy inks, contains up to 87% post-consumer paper, and was engineered with a glueless construction.

If you’re looking forward to the LG Viper, you’ll have the chance to secure yours next week, so stay tuned!

Press release below

LG Viper 4G LTE with Eco-Friendly Features from Sprint
Launches for Less than $100

Pairing innovative technology with the
Sprint 4G LTE network and unlimited data plans, LG Viper 4G LTE helps manage work and personal time for people on the go, like today’s “Power Parents”;
Pre-order begins Thursday, April 12, at sprint.com/viper

NEW YORK – April 3, 2012 — In an exclusive media event to tip off NBA Green Week presented by Sprint, Sprint’s CEO Dan Hesse (NYSE: S) today announced pricing and pre-order availability date for the highly anticipated LG Viper™ 4G LTE, the first 4G LTE device with eco-friendly features to be offered by Sprint.

LG Viper will be available later this month in all Sprint sales channels, including www.sprint.com,1-800-SPRINT1, Best Buy and RadioShack for $99.99 with a new two-year service agreement and $50 mail-in rebate via reward card1 (excludes taxes and surcharges). New and existing customers can pre-order LG Viper beginning Thursday, April 12 at www.sprint.com/viper.

LG Viper takes advantage of Android 2.3 Gingerbread platform, a 1.2 GHz dual-core processor, 1 GB of RAM, mobile hotspot capabilities and a 4GB card microSD™ slot that supports  up to 32GB. It also features a 5MP rear-facing camera with flash and VGA front-facing camera allowing for a fun and easy face-to-face video chat experience.

Enabled with Near Field Communication (NFC), LG Viper allows users to access true value features such as Google Wallet, an app that allows payment using a mobile device at participating retailers, including Bloomingdales, Toys “R” Us, CVS, Gap and Macy’s. The sleek, ultra-thin smartphone also boasts a 4-inch touchscreen that is remarkably bright and clear, even in direct sunlight. It also has a Corning® Gorilla® Glass screen protector for extra display resistance while on the go.

“LG Viper pairs perfectly with our unlimited data plans to bring customers the benefit of new technology, including our upcoming 4G LTE capabilities at a great price,” said David Owens, vice president-Product Development, Sprint. “This smartphone is packed with the tools our customers need to stay connected. Best of all, customers can feel good about owning LG Viper because of its robust list of eco-friendly features.”

As a Sprint ID smartphone, LG Viper will give owners the ability to cut through the clutter of more than 450,000 additional apps in Google Play by selecting from a variety of mobile ID packs. Sprint ID packs include ringers, wallpapers and widgets. Also, consumers can download Box on the LG Viper and receive 50GB of free cloud storage and sharing directly from LG, an estimated value of $240 per year, so users don’t have to stress about storing all of their favorite music, files, photos and other memories. The 50GB of free storage is exclusive to LG devices until July 22.

“Today’s world is moving extremely fast and the lines between personal time and work continue to blur,” said Tim O’Brien, vice president of marketing for LG Mobile. “LG understands consumers’ need for better tools that allow them to multitask without sacrificing what’s most important to them, especially when it comes to their families. LG Viper gives parents the tools they need to manage their everyday lives while breaking down the barriers that technology can often create between them and their children – all at a great value.”

LG Viper customers can enjoy an unlimited data experience with Sprint Everything plans with data. Sprint’s Everything Data plan with Any Mobile, AnytimeSM includes unlimited Web, texting and calling to and from any mobile in America while on the Sprint Network, starting at just $79.99 per month for smartphones2 – a savings of $40 per month vs. Verizon’s comparable plan with unlimited talk, text and 2GB Web, or $10 per month savings vs. Verizon’s 450-minute plan with unlimited text and 2GB Web.

Leading Wireless in Green
In addition to its technological prowess, LG Viper has many eco-friendly features, including:
·    The device is ULE Platinum Certified, the highest level of environmental performance recognized by sustainable requirements established by UL Environment and Sprint
·    It is protected by a casing made of 50 percent recycled plastics.
·    It is RoHS compliant, meaning it is free from many potentially hazardous materials such as PVC, phthalates, halogens and mercury.
·    The packaging contains up to 87 percent of post-consumer paper, uses soy ink, made with a glueless construction and is 100 percent recyclable.
·    The phone also includes a charger that exceeds the EC Code of Conduct on energy efficiency when it comes to no-load consumption. Unlike other chargers, LG Viper 4G LTE’s charger only consumes 0.03 watts of power when plugged into a wall socket without being connected to the phone.

Ranked No. 3 in Newsweek’s 2011 Green Rankings, Sprint is committed to being a corporate leader in sustainability. LG Viper marks the third device with eco-friendly features launched by Sprint and LG. Sprint and LG launched their first eco-friendly device in 2010 with LG Remarq™ and continued the legacy earlier this year with LG Rumor Reflex™.

Sprint recently announced Atlanta, Baltimore, Dallas, Houston, Kansas City and San Antonio are expected to have 4G LTE and enhanced 3G service in mid-year 2012. Sprint 4G LTE should enable faster speeds for data applications, and the enhanced 3G service could offer better signal strength, faster data speeds, expanded coverage and better in-building performance. The launch of these large metropolitan areas demonstrates the continued commitment by Sprint to invest in its network through Network Vision. Whether a Sprint customer is using a smartphone to share a video, check the Web via a mobile hotspot, Sprint 4G LTE will make it easier. For the most up-to-date details on Sprint’s 4G LTE rollout, please visit www.sprint.com/4GLTE.

Bridging Technology and Fairy Tales
To complement the launch of LG Viper 4G LTE, LG is introducing the “Life’s Good Fairytales” app, a customizable storyboard that allows parents and children to bond over the creation and sharing of unique fairytales through their device. Families can become part of the fairytale by allowing them to take, upload and manipulate photos, names and sounds directly into the story, transforming the fairytales into the child’s own personal adventure.

Thanks to the fast speeds of the LG Viper 4G LTE technology and Sprint 4G LTE network, stories can be read instantly and content can be shared with friends and family via Facebook®. The “Life’s Good Fairytales” app will be available Friday, April 27, in Google Play. It will be free for LG Viper owners and available for $0.99 for other Android phone users.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, home appliances, mobile phones, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com or www.lg.com/us/mobile.

By combining its 3D Home Theater Systems with the company’s popular CINEMA 3D Smart TVs, LG aims to solidify its position as the leader in 3D home entertainment.

The synergy between LG’s CINEMA 3D Smart TV and CINEMA 3D SOUND HOME THEATER products will be apparent in retail outlets, where they will be displayed paired together. Of the four new 3D SOUND HOME THEATER models scheduled for launch during the first half of 2012, the BH9420PW will be the first to be unveiled at CES 2012.

Haves Kwon, President and CEO of LG Home Entertainment Company, mentioned that,

The BH9420PW incorporates LG’s very own 3D Sound Zooming technology, which constantly synchronizes sound output with the location and movement of the on-screen 3D images on a CINEMA 3D Smart TV. In turn, 3D Sound Zooming plunges the viewer into the middle of the action, as the events that unfold on their 3D TVs immerse and surround the viewers as both images and sound in real 3D. 3D Sound Zooming is capable of generating variety of depth in sound based on a complex algorithm that analyzes the varying depth of numerous on-screen objects displayed on the 3D TV.

Such immersive 3D sound quality is enhanced further by the BH9420PW’s 9.1 speaker

system, which adds four Upright 3D Speakers to the 5.1 channels of a conventional home theater system. The four Upright 3D Speakers pump sound upward, ensuring that the vertical space is completely filled with sound. Meanwhile, a 360º Reflector inside each of the Upright 3D Speakers reflects sound in all directions, creating acoustics as rich as those in a concert hall.

Moreover, by applying LG’s unique 3D effect DSP algorithm, the Sound Field Expansion technology further expands the horizontal sound field, and works in harmony with the Upright 3D Speakers to create a truly immersive, 360º sound experience. Additionally, the audio “sweet spot” is further extended so viewers always feel as if they are right in the middle of the action, regardless of their location in a living room. In order to provide viewers with a wide range of 3D experiences, the BH9420PW is equipped with a Smart TV function. In turn, any ordinary 3D TV can have access to LG’s Smart TV ecosystem, which is composed of a growing variety and quantity of 3D content through various premium content services and apps, such as LG’s 3D Zone.

The BH9420PW will hit stores in March 2012.

Karachi: LG Electronics (LG), a global leader in consumer electronics, mobile communications and home appliances, recently opened two new showrooms at Zamzama and Shahrah- e-Faisal in Karachi. These showrooms are LG’s first Lifestyle Galleries designed to serve the needs of customers by offering them the opportunity to experience the complete range of LG products. Customers have the chance to enhance their lives by having access to the most innovative products in home entertainment, home appliances, IT and mobile communications – all under one roof.

Speaking at the inauguration of the showroom, Mr. D. Y. Kim, President of LG Electronics, Gulf FZE-Pakistan said, “From innovative green health home appliances technology and the latest smart phones to unique Cinema 3D TV technology, we are launching these showrooms to ensure convenience and accessibility for our customers. Now they can find the answer to all their life style needs at one place.

The products we are offering through the showroom combine elegance, technological advancement and ease of use.” He stated that consumers are the top most priority for LG and for this very reason the focus has always been on consumers and their needs while formulating business expansion plans. These Lifestyle Galleries are a testimony of LG’s commitment to it consumers.

Both locations selected for these showrooms will help the consumers to easily reach the LG Lifestyle Galleries and buy their desired products. Shahra-e-Faisal being located in the center of the metropolitan will be able to cater to people from all parts of the city while the Zamzama outlet will be within reach for all those residing in south Karachi. These new showrooms will not only make LG products readily available to the people of Karachi, they will also open up a vista of opportunities for a good life through quality product and customer satisfaction.

These LG Lifestyle Galleries are designed in accordance with the quality of LG products. Thus, the showrooms are visually appealing and offer convenience with customer protection. It was also noted that the quality of products offered and the array of friendly customer service personnel on ground at the showroom would make customers’ shopping experience a delight thereby encouraging patronage.

For more information, contact:
LG Pakistan
Corporate Office
ST-8, 4th Floor, Tower-A, Technology Park, Main Shahrah-e-Faisal, Karachi
Representative Phone Number: +92 (0) 21 32787452
FAX: +92 (0) 21 3278 7463
Web: http://www.lg.com/pk