A large number of women in Pakistan do not have access to information about this cancer and often do not feel comfortable seeking this information from peers or doctors.

Mobilink Foundation in partnership with Pink Ribbon is determined to make life saving information on breast cancer easily available. The essential information on breast cancer will be provided to in the privacy of their own homes.

Mobilink partnered with Pink Ribbon to create simple audio messages that provide critical information on breast cancer such as how to recognize the signs and symptoms, conducting a self-exam and what to do in case of serious concerns.

Mobilink customers by dialing 8585 from their phone can get information on breast cancer through a series of voice prompts.

In order to access the full range of information customers need to subscribe to the ladies portal at just Rs. 1 plus tax per day.

The portal also provides information on other matters of interest to women such as tips on healthy eating and exercise.